PRESENT YOUR EDGE

creating consensus around what makes you DIFFERENT

We provide strategic branding and marketing communications services to global asset managers

Our mission is to help our partners, from new launches to industry titans, showcase their differentiators with compelling clarity, driving engagement and results.

We combine investment industry expertise, creativity, and proprietary marketing technology to develop and evolve the collateral you need for powerful communication with investors and allocators.

Long signal.
Short noise.

Long signal.
Short noise.

Our Expertise

Our
Expertise

Our
Expertise

The business of investing is full of unknowns. But how you look and sound? There you have control. Backed by a commitment to visual, linguistic and technical excellence, we make advocates of your stakeholders through world-class marketing and communication

The business of investing is full of unknowns. But how you look and sound? There you have control. Backed by a commitment to visual, linguistic and technical excellence, we make advocates of your stakeholders through world-class marketing and communication

  • Brand Positioning & Copywriting
  • Branding & Corporate Identity
  • Stationery & Corporate Assets
  • Marketing Presentations
  • Website Design & Development
  • White Papers & Commentaries
  • Marketing Videos & Animation
  • Investor Portals
  • PR & Digital Marketing

OUR
CLIENTS

Our
Clients

Our professional team and personalised approach has helped us gain the trust of the world’s best – from the Street’s most anticipated fund launches to global industry titans.

Our professional team and personalised approach has helped us gain the trust of the world’s best – from the Street’s most anticipated fund launches to global industry titans.

Hedge
funds

Venture
Capital

private
equity & credit
funds

Real
Estate
Funds

Financial
service
providers

Asset
Managers

OUR CLIENTS

OUR CLIENTS

Hedge funds

Hedge funds

Venture capital

Venture capital

private equity & credit funds

private equity & credit funds

REAL ESTATE Funds

REAL ESTATE Funds

Financial service providers

Financial service providers

ASSET MANAGERS

ASSET MANAGERS

Our professional team and personalised approach has helped us gain the trust of the world’s best – from the Street’s most anticipated fund launches to global industry titans.

Our professional team and personalised approach has helped us gain the trust of the world’s best – from the Street’s most anticipated fund launches to global industry titans.

BH.svg
RCM.svg
Caxton.svg
Mariner.svg
BH.svg
Mariner.svg

Client
Testimonials

Client
Testimonials

Our
Team

Our Team

Our Team

Founded by Dana Tonkin, Basis Point is a team of highly-skilled strategists, designers, developers, copywriters, videographers, and digital and social media specialists who join forces with our clients to refine and showcase their investment edge.

Founded by Dana Tonkin, Basis Point is a team of highly-skilled strategists, designers, developers, copywriters, videographers, and digital and social media specialists who join forces with our clients to refine and showcase their investment edge.

Dana
Tonkin

Founder & Creative Director

Ancke
Boettger

Senior Designer

Carla
Hauptfleisch

Senior Designer

Zanthe
Hone

Operations Manager

Warren
Kelly

Head of Strategy

Tatjana
Godoy

Graphic Designer

Tylo
Scott

Graphic Designer

Amica
Hendrikz

Graphic Designer

Liesl
Hearne

Senior Designer

Andrea
Johnson

Studio Support

Henri
Fourie

Senior Web Developer

Simonne
Hougaard

Graphic Designer

Lucian
Blankevoort

Animation Specialist

Charisse
White

Finance and Admin

Fred
Williams

Web Developer
Dana

Dana Tonkin

Founder & Creative Director
Ancke

Ancke Boettger

Senior Designer
Carla

Carla Hauptfleisch

Senior Designer
Zanthe

Zanthe Hone

Operations Manager
Warren

Warren Kelly

Head of Strategy
Tatjana

Tatjana Godoy

Graphic Designer
Tylo

Tylo Scott

Graphic Designer
Amica

Amica Hendrikz

Graphic Designer
Liesl

Liesl Hearne

Senior Designer
Andrea

Andrea Johnson

Studio Support
Henri

Henri Fourie

Senior Web Developer
Simonne

Simonne Hougaard

Graphic Designer
Lucian

Lucian Blankevoort

Animation Specialist
Charisse

Charisse White

Finance and Admin
Fred

Fred Williams

Web Developer

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